NOIR
Performance marketing and conversion optimization support for a premium kids fashion eCommerce brand, focused on campaign execution and on-site purchase flow improvements.
Client
NOIR
Focus
Paid Growth (Meta) + On-site CRO support
Positioning
Premium segment (Class A, as stated)
Overview
Luxury eCommerce is rarely “run ads and win”. If the brand feels premium, the full journey must behave premium too. This engagement tightened the connection between campaign execution and what happens after the click, while staying aligned with the brand’s positioning.
What needed to be true
- Grow visibility inside a high-end segment without drifting into mass positioning.
- Drive traffic that is more likely to convert, not just more volume.
- Use seasonality and key occasions as a constraint for campaign timing.
- Reduce friction in the purchase path so the store experience matches premium intent.
Key decisions
- Build messaging around emotion and context, not feature lists.
- Plan around occasions: events, school seasons, gifting periods, and micro-trends.
- Use controlled offer framing with a limited 15% discount reference.
- Keep segmentation close to the catalog by mapping ad groups to product categories.
What we handled
- Creative direction and messaging focused on aspiration, identity, and lifestyle.
- Occasion-based campaign timing across events, school seasons, gifting periods, and micro-trends.
- Offer framing using limited 15% discounts.
- Campaign grouping by audience segments and product categories.
- Conversion optimization support including UX improvements, simplified checkout, and persuasive CTAs.
- Trust-building support through publishing UGC, reviews, and high-quality product visuals.
Artifacts shipped
- Campaign structure mapped by product category and audience segment.
- Occasion timing notes for events, school seasons, gifting periods, and micro-trends.
- Offer framing notes for the limited 15% discount reference.
- On-site UX and checkout simplification checklist.
- CTA placement and copy notes for key store pages.
- Social proof rollout inputs: UGC, reviews, and product visual requirements.
Proof snapshots
Click any screenshot to expand. Use the filters to switch views.
Tools used
Measurement (reported)
Reported ROAS
5.88x
Reported revenue
EGP 180,000
Reported orders
180
Reported conversion rate lift
+42%
Metrics are listed as reported in the project notes. Attribution settings and measurement definitions may vary.
Scope control
- No community management.
- No inbox or customer support handling.
- No filming or production services, unless supervision only.
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